With the advent of cloud computing and the digital marketplace shifting to a self service paradigm, the traditional IBM model of high touch B2B sales was limiting their reach and competitive edge. In order to compete in a new consumer driven landscape, IBM required their own paradigm shift providing a new digital purchasing experience that would resonate with individuals yet remain accessible to both large and small scale customers.
Project North Star will deliver a world-class digital buying experience. THE online ecosystem will offer IBM customers a consistent and unified marketplace that allows them to find, explore and purchase products with remarkable efficiency.
IBM Northstar empowers me. I can rapidly find the products and services I need and the system even anticipates my future requirements, serving up information that’s relevant to my goals. It's a feature rich experience without comprimising consistency and ease of use."