GoPro Reef Overview

A marketplace for GoPro consumers and aspiring editors to connect and create content that transforms GoPro footage into compelling stories and memorable videos.  

My role: Lead UX Designer and CD; defined features, user flows and UI for MVP; led a team of a UI and motion designers in prototyping user stories and explainer video 

Insights and Macro trends driving the oppportunity

The big idea: bring GoPro users to aspirational editors 

The Reef Marketplace Explained